Best K-Beauty Brands in 2019

What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019?

Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered non-sponsored content and integrated the subscribers’ engagement and number of recommendations.

Etude House – Best in all categories


Featured in 3,383 content, it got support from the fans around its steady sellers

  • Look At My Eyes
  • Dr. Mascara Fixer
  • Lash Perm Volume Fix Mascara

COSRX – Best in Skincare


Featured in 502 content, it drew the influencers’ attention around

  • One Step Green Hero Calming Pad
  • Balancium Comfort Ceramide Cream

Clio – Best in Makeup

Clio Professional

Featured in 2,996 content, with the below products

  • Kill Brow Auto Hard Brow Pencil
  • Waterproof Pen Liner
  • Kill Cover Foundation Cushion

I will introduce a list of best products selected from this same award. Stay tuned!