Another K-Beauty blog? At this point? 

K-Beauty is no longer a rising star. It’s been a while since so many magazines/blogs/sites started talking about it. However, I found a gap between the current beauty trend in Korea and how K-beauty is described outside Korea. The majority of the content is repetitive, limited to few topics (e.g. sheet masks, 10 step routines), and not reflecting the up-to-date trends in Korea beauty landscape.

As a Korean professional working in the beauty industry, with the knowledge in both US and Korea markets, I will provide… 

  • Real-time, authentic, and new K-Beauty trend and tips that have been undiscovered so far 
  • Extensive topics from skincare, makeup to beauty industry/market insight, and even lifestyle tips from Korea
  • And… more to come, based on what you want!