best kbeauty products 2025
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Must-Have Best Korean Beauty Products – 2025 Mid-Year Picks (Skincare)

Can you believe it’s already halfway through 2025?! I’ve tried quite a few new products this year, and today I’m sharing the ones that truly stood out—products I’d gladly repurchase. This post is all about skincare favorites, from soothing creams to exfoliating toners that are actually worth your money. Zeroid Soothing Cream Best for: Sensitive…

Korean Beauty Brand Spotlight: Inside Iconic Brands of AMOREPACIFIC

Discover AMOREPACIFIC: The Powerhouse Behind Korean Beauty Brands

Amorepacific is the largest and most influential beauty company in South Korea — often referred to as the powerhouse behind the global rise of K-beauty. Founded in 1945 by Suh Sung-Whan, the company began with a single jar of camellia oil and has since grown into a global beauty empire. The name Amorepacific combines the…

Discovering the World of Korean Beauty Brands: A Deep-Dive Series

Discovering the World of Korean Beauty Brands: A Deep-Dive Series

Korean beauty has become a global phenomenon — not just a trend, but a standard for skincare and makeup innovation. From luxurious herbal serums to TikTok-viral lip tints, K-beauty brands continue to redefine beauty around the world. But with hundreds of Korean beauty brands out there, it can be overwhelming to know where to start….

Dior Beauty x Haerin (New Jeans) 1
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Dior Beauty x Haerin (New Jeans) 1

Dior Beauty unveiled a luminous holiday makeup collection featuring NewJeans’ Hearin! Get inspiration for your holiday makeup and look : ) The first collection features the Dior Forever Skin Glow Cushion Foundation and Couture Luminizer in #002 Coral Lumiere for a radiant rose-gold glow. The Dior 5 Couleurs Eyeshadow Palette (#863) adds depth with metallic…