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Review Skincare Trend

Brand Deep Dive: Beplain

Hey K-beauties ❣ Ok, I’ve just randomly came up with this name to make you feel more personal 😋Let me know if you have any suggestions how I should call you! I am starting this brand deep dive series to introduce rising brands in Korea. I noticed there are some newbie brands that are flying […]

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Review Trend

Style Korean Review

Why Style Korean As a Korean who recently moved to the US, I’ve been depending only on Olive Young when it came to shopping for K-beauty products. Only because Olive Young was the most familiar and reliable retailer to me based on my experience in Korea. However, I wanted to try a different site as […]

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Hwahae Hwahae Award Trend

2020 Hwahae Beauty Award

Hwahae announces its annual beauty award and 2020 was no exception. Find out 10 award winners that might become part of your next K-beauty shopping list! 1. Sidmool Jojoba Lip Essence  Obviously the most beloved item in the entire categories from skincare to makeup, body, and hair! Praised in customer reviews for its deep hydration. Shop […]

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Best Korean Cosmetics Online Shop Worldwide Shipping

1. . YesStyle YesStyle is a Hong Kong-based e-commerce site that has a wide array of products from beauty, fashion to lifestyle products. It sells almost all popular K-beauty brands/products from Cosrx, Dr.G, 3CE, Peripera to more indi brands like Papa Recipe. * Ships to: USA, Australia, Brazil, Brunei Darussalam, Cambodia, Taiwan, Canada, Cyprus, Austria, Denmark, […]

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Celebrity Makeup Trend

Lisa X M.A.C

Black Pink’s Lisa has been appointed a global ambassador of M.A.C Cosmetics. M.A.C made an announcement on October 19 at Twitter saying “We’re pumped to finally announce Lisa from BLACKPINK as the newest face of MAC Cosmetics. We’ve got so many major surprises in store for our new global brand ambassador.” Sharing some of their beautiful images! […]