Categories
Trend

Best K-Beauty Brands in 2019

What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019? Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered […]

Categories
Trend

How to find the best Korean beauty products in 3 minutes

Have you ever wondered what are the best selling Korean skincare products RIGHT NOW? Ever felt the K-Beauty products that are introduced outside Korea are repetitive or outdated? Then this post is for you! In my last two posts – Top 5 Beauty Shopping Channels in Korea Part 1 & Part 2 – I walked […]

Categories
Trend Makeup

2020 S/S Korean Makeup Trend

HERA, a Korean beauty brand and part of Amorepacific Group, announced the updated 2020 S/S makeup trend based on the new normal resulted from the COVID19 and mask-wearing. It can be summarized as “Neutral Chic” – focused on the natural skin glow along with the minimized eye makeup. Skin Natural skin glow/tone to reveal transparent, […]

Categories
Trend

Top 5 Beauty Shopping Channels in Korea

Where do Koreans buy beauty products? Find out the 5 major beauty shopping channels in Korea From drugstores to road shops and duty free Drugstores (Offline) Drugstores in Korea are a little different from what they look like here such as Walgreens or CVS. They do sell OTC drugs but the main items are beauty […]

Categories
Trend

2020 K-Beauty Cherry Blossom Editions

In Korea, April is the month of cherry blossom. People love going out to enjoy cherry blossoms by taking photos or taking a walk around some popular spots like Yeouido. Even a song (“Cherry Blossom Ending” by Busker Busker) that talks about cherry blossom hits the chart every year – it is like a Christmas […]