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Skincare Trend

10 Vegan Skincare brands from Korea

As a beauty lover and consumer, what will be the way to be more mindful about our animal rights? Adding a vegan and cruelty-free product might be one of the easiest ways we can do. Vegan and cruelty-free beauty are recently becoming big in Korea since early this year. And here I introduce the 10 […]

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Cutest K-Beauty Products Right Now

Meet the cutest Korean beauty products that were just launched this Spring. Now the COVID19 era would be the perfect time to heal yourself with these cuties! 3CE X Disney Iconic makeup brand 3CE partnered with Disney for Mickey Mouse lovers! 12 items are available from lipsticks, eye shadow palettes, to hand mirrors . Shop […]

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Reflecting K-Beauty from Korean Perspective

As a Korean who’s moved to the US a couple of years ago, it has been so much exciting, proud, and sometimes surreal to observe how the term “K-Beauty” has grown to be part of the mainstream in the beauty space. However, some statements/articles around K-Beauty made me think about if they are truly reflecting […]

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Best K-Beauty Brands in 2019

What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019? Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered […]

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How to find the best Korean beauty products in 3 minutes

Have you ever wondered what are the best selling Korean skincare products RIGHT NOW? Ever felt the K-Beauty products that are introduced outside Korea are repetitive or outdated? Then this post is for you! In my last two posts – Top 5 Beauty Shopping Channels in Korea Part 1 & Part 2 – I walked […]