What is Korean Cushion Foundation? Cushion foundation is the liquid type foundation soaked in a sponge, housed in a compact, which you can apply with an accompanying puff. It was first developed in 2008 by Amorepacific (more specifically the brand ‘Iope’), a Korean beauty conglomerate to help people to re-apply sunscreen as well as to…
Hwahae selects the best new products bi-annually and provides the Best New Product Award 2020 SS award is based on the 82,068 reviews that were registered from 11/01/2019 to 05/31/2020 All data from Hwahae app
Why Olive Young Global As I covered at my previous post TOP 5 BEAUTY SHOPPING CHANNELS IN KOREA, Olive Young is the number one beauty shopping channel in Korea. When I heard about its global site launch last Summer, I was so excited! Because there have been only a handful of sites where I could…
Why Korean Foundations I think Korean foundations – especially the ones that I introduce here – are the all-round player. I’ve found US/non-Korean foundations are mostly matte and very true to its original goal, which is… makeup. They have great coverage and are long-lasting but not a lot of them have sunscreen function nor hydrating…
Jennie of BlackPink and Gentle Monster, a Korean luxury eye wear brand collaborated to create the JENTLE HOME COLLECTION. Inspired by Jennie’s childhood memories, the brand created a nostalgic fantasy world filled with teddy bears and dollhouses. Check out the photoshoots provided by Marie Claire Korea.
