The Korean sunscreens are becoming milder to even start blurring the line between a skincare product like serum or moisturizer. The new products like “sun serum” are flowing into the market. Especially, physical sunscreens (versus chemical sunscreens) seem to have developed so well recently, that they are changing the stereotype of the chemical sunscreens –…
5 Step Routine: Makeup Remover → Cleanser → Toner → Serum → Moisturizer + Eye Cream Step 1: Makeup Remover My night routine starts from a makeup remover to get my real skin out. I wear makeup every day, including sunscreen. As you might have noticed, I fall under a lazy girl camp so I…
Irene from K-Pop group Red Velvet became an Asia Pacific model of Clinique. Sharing her beautiful looks from the “Flower Power” Campaign (Source: Clinique Korea).
Skincare routine, especially for combination skin should not be overwhelming. Just a few steps with potent products will help you retain the right amount of moisture/nutrition. Find out the list of products that are beloved and verified by Korean beauty customers including myself! 3 Steps: Cleanser → Exfoliator → Serum A morning routine should be…
As a Korean who’s moved to the US a couple of years ago, it has been so much exciting, proud, and sometimes surreal to observe how the term “K-Beauty” has grown to be part of the mainstream in the beauty space. However, some statements/articles around K-Beauty made me think about if they are truly reflecting…
