Why Olive Young Global As I covered at my previous post TOP 5 BEAUTY SHOPPING CHANNELS IN KOREA, Olive Young is the number one beauty shopping channel in Korea. When I heard about its global site launch last Summer, I was so excited! Because there have been only a handful of sites where I could…
Why Korean Foundations I think Korean foundations – especially the ones that I introduce here – are the all-round player. I’ve found US/non-Korean foundations are mostly matte and very true to its original goal, which is… makeup. They have great coverage and are long-lasting but not a lot of them have sunscreen function nor hydrating…
Jennie of BlackPink and Gentle Monster, a Korean luxury eye wear brand collaborated to create the JENTLE HOME COLLECTION. Inspired by Jennie’s childhood memories, the brand created a nostalgic fantasy world filled with teddy bears and dollhouses. Check out the photoshoots provided by Marie Claire Korea.
Choosing the right moisturizer ain’t easy even though you are narrowing down your search in K-Beauty brands. There are just SO MANY options out there! I believe though the wide variety is the beauty of K-beauty. The most important standard in choosing the best Korean moisturizer should be… Based on the customer reviews, the product…
As a beauty lover and consumer, what will be the way to be more mindful about our animal rights? Adding a vegan and cruelty-free product might be one of the easiest ways we can do. Vegan and cruelty-free beauty are recently becoming big in Korea since early this year. And here I introduce the 10…
