There has been a mega-hit ingredient in the Korean beauty market since Spring 2018. It is mugwort, a.k.a., Artemisia. Starting from a local clothing/beauty brand called Vely Vely, multiple brands launched mugwort essence products in the market. There has been a huge hype around them and so many reviews are telling that these actually work…
I am so excited to share my first vegan product review! As I kept feeling my skin was drying out inside, I chose face oil (vs moisturizer) for stronger hydration and protection. As I always wanted to try vegan products, and as I knew Biegic’s hero product is its regenerating oil, it was an easy…
Clio cushion, especially Kill Cover Founwear XP is known for its strong coverage and long last (48 hour). Since I found a lot of compliments from Korean beauty Youtubers as well as it is ranked as # 2 in the cushion foundation category in the Hwahae app, I bought the product back in May. Since…
What is Korean Cushion Foundation? Cushion foundation is the liquid type foundation soaked in a sponge, housed in a compact, which you can apply with an accompanying puff. It was first developed in 2008 by Amorepacific (more specifically the brand ‘Iope’), a Korean beauty conglomerate to help people to re-apply sunscreen as well as to…
Hwahae selects the best new products bi-annually and provides the Best New Product Award 2020 SS award is based on the 82,068 reviews that were registered from 11/01/2019 to 05/31/2020 All data from Hwahae app
