There has been a mega-hit ingredient in the Korean beauty market since Spring 2018. It is mugwort, a.k.a., Artemisia. Starting from a local clothing/beauty brand called Vely Vely, multiple brands launched mugwort essence products in the market. There has been a huge hype around them and so many reviews are telling that these actually work…
Why Olive Young Global As I covered at my previous post TOP 5 BEAUTY SHOPPING CHANNELS IN KOREA, Olive Young is the number one beauty shopping channel in Korea. When I heard about its global site launch last Summer, I was so excited! Because there have been only a handful of sites where I could…
Choosing the right moisturizer ain’t easy even though you are narrowing down your search in K-Beauty brands. There are just SO MANY options out there! I believe though the wide variety is the beauty of K-beauty. The most important standard in choosing the best Korean moisturizer should be… Based on the customer reviews, the product…
As a beauty lover and consumer, what will be the way to be more mindful about our animal rights? Adding a vegan and cruelty-free product might be one of the easiest ways we can do. Vegan and cruelty-free beauty are recently becoming big in Korea since early this year. And here I introduce the 10…
Meet the cutest Korean beauty products that were just launched this Spring. Now the COVID19 era would be the perfect time to heal yourself with these cuties! 3CE X Disney Iconic makeup brand 3CE partnered with Disney for Mickey Mouse lovers! 12 items are available from lipsticks, eye shadow palettes, to hand mirrors . Shop…
