Wonder what are the beloved beauty products in Korea right now? One way is to look at the bestseller list of the drugstores in Korea as I depicted in my previous post. Since Olive Young is the number one drugstore channel in Korea, their bestseller list should be a meaningful reference for you. It will…
There has been a mega-hit ingredient in the Korean beauty market since Spring 2018. It is mugwort, a.k.a., Artemisia. Starting from a local clothing/beauty brand called Vely Vely, multiple brands launched mugwort essence products in the market. There has been a huge hype around them and so many reviews are telling that these actually work…
Why Olive Young Global As I covered at my previous post TOP 5 BEAUTY SHOPPING CHANNELS IN KOREA, Olive Young is the number one beauty shopping channel in Korea. When I heard about its global site launch last Summer, I was so excited! Because there have been only a handful of sites where I could…
Choosing the right moisturizer ain’t easy even though you are narrowing down your search in K-Beauty brands. There are just SO MANY options out there! I believe though the wide variety is the beauty of K-beauty. The most important standard in choosing the best Korean moisturizer should be… Based on the customer reviews, the product…
As a beauty lover and consumer, what will be the way to be more mindful about our animal rights? Adding a vegan and cruelty-free product might be one of the easiest ways we can do. Vegan and cruelty-free beauty are recently becoming big in Korea since early this year. And here I introduce the 10…
