Irene x Clinique
Irene from K-Pop group Red Velvet became an Asia Pacific model of Clinique. Sharing her beautiful looks from the “Flower Power” Campaign (Source: Clinique Korea).
3 Step Korean Skincare Routine for Combination Skin (Morning)
Skincare routine, especially for combination skin should not be overwhelming. Just a few steps with potent products will help you retain the right amount of moisture/nutrition. Find out the list of products that are beloved and verified by Korean beauty customers including myself! 3 Steps: Cleanser → Exfoliator → Serum A morning routine should be…
Reflecting K-Beauty from Korean Perspective
As a Korean who’s moved to the US a couple of years ago, it has been so much exciting, proud, and sometimes surreal to observe how the term “K-Beauty” has grown to be part of the mainstream in the beauty space. However, some statements/articles around K-Beauty made me think about if they are truly reflecting…
Most Recommended K-Beauty Products in 2019 – Makeup
Continued from the last post, let me share the list of best makeup products that were beloved/most recommended by Korean beauty influencers last year. Out of 11 categories, 7 of them were won by Korean brands – which is not surprising but still impressive! Do you find any familiar product or your favorite from the…
Best K-Beauty Brands in 2019
What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019? Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered…