Continued from the last post, let me share the list of best makeup products that were beloved/most recommended by Korean beauty influencers last year. Out of 11 categories, 7 of them were won by Korean brands – which is not surprising but still impressive! Do you find any familiar product or your favorite from the…
What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019? Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered…
Have you ever wondered what are the best selling Korean skincare products RIGHT NOW? Ever felt the K-Beauty products that are introduced outside Korea are repetitive or outdated? Then this post is for you! In my last two posts – Top 5 Beauty Shopping Channels in Korea Part 1 & Part 2 – I walked…
The news came out on 4/21 that K-Pop star Chungha joined Dolce & Gabbana Beauty family. Take a look at her beautiful photoshoots from Elle Korea.
HERA, a Korean beauty brand and part of Amorepacific Group, announced the updated 2020 S/S makeup trend based on the new normal resulted from the COVID19 and mask-wearing. It can be summarized as “Neutral Chic” – focused on the natural skin glow along with the minimized eye makeup. Skin Natural skin glow/tone to reveal transparent,…
