As a Korean who’s moved to the US a couple of years ago, it has been so much exciting, proud, and sometimes surreal to observe how the term “K-Beauty” has grown to be part of the mainstream in the beauty space. However, some statements/articles around K-Beauty made me think about if they are truly reflecting…
What were the most beloved beauty brands/products among Korean YouTubers (influencers) in 2019? Leferi, one of Korean major influencer agencies, held ‘2019 Korea YouTuber’s Awards’ to announce the best beauty brands and products that were selected by Korean beauty influencers. The selection was based on the 10.4K content of 879 influencers. Leferi Data Lab filtered…
Have you ever wondered what are the best selling Korean skincare products RIGHT NOW? Ever felt the K-Beauty products that are introduced outside Korea are repetitive or outdated? Then this post is for you! In my last two posts – Top 5 Beauty Shopping Channels in Korea Part 1 & Part 2 – I walked…
HERA, a Korean beauty brand and part of Amorepacific Group, announced the updated 2020 S/S makeup trend based on the new normal resulted from the COVID19 and mask-wearing. It can be summarized as “Neutral Chic” – focused on the natural skin glow along with the minimized eye makeup. Skin Natural skin glow/tone to reveal transparent,…
Where do Koreans buy beauty products? Find out the 5 major beauty shopping channels in Korea From drugstores to road shops and duty free Drugstores (Offline) Drugstores in Korea are a little different from what they look like here such as Walgreens or CVS. They do sell OTC drugs but the main items are beauty…
