Hey K-Beauty!
What is Korean Cushion Foundation? Cushion foundation is the liquid type foundation soaked in a sponge, housed in a compact, which you can apply with an accompanying puff. It was first developed in 2008 by Amorepacific (more specifically the brand ‘Iope’), a Korean beauty conglomerate to help people to re-apply sunscreen as well as to […]
Why Korean Foundations I think Korean foundations – especially the ones that I introduce here – are the all-round player. I’ve found US/non-Korean foundations are mostly matte and very true to its original goal, which is… makeup. They have great coverage and are long-lasting but not a lot of them have sunscreen function nor hydrating […]
Continued from the last post, let me share the list of best makeup products that were beloved/most recommended by Korean beauty influencers last year. Out of 11 categories, 7 of them were won by Korean brands – which is not surprising but still impressive! Do you find any familiar product or your favorite from the […]
HERA, a Korean beauty brand and part of Amorepacific Group, announced the updated 2020 S/S makeup trend based on the new normal resulted from the COVID19 and mask-wearing. It can be summarized as “Neutral Chic” – focused on the natural skin glow along with the minimized eye makeup. Skin Natural skin glow/tone to reveal transparent, […]