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How to find the best Korean beauty products in 3 minutes

Have you ever wondered what are the best selling Korean skincare products RIGHT NOW? Ever felt the K-Beauty products that are introduced outside Korea are repetitive or outdated? Then this post is for you! In my last two posts – Top 5 Beauty Shopping Channels in Korea Part 1 & Part 2 – I walked […]

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Celebrity

Chungha X Dolce & Gabbana Beauty

The news came out on 4/21 that K-Pop star Chungha joined Dolce & Gabbana Beauty family. Take a look at her beautiful photoshoots from Elle Korea.

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Trend Makeup

2020 S/S Korean Makeup Trend

HERA, a Korean beauty brand and part of Amorepacific Group, announced the updated 2020 S/S makeup trend based on the new normal resulted from the COVID19 and mask-wearing. It can be summarized as “Neutral Chic” – focused on the natural skin glow along with the minimized eye makeup. Skin Natural skin glow/tone to reveal transparent, […]

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Top 5 Beauty Shopping Channels in Korea

Where do Koreans buy beauty products? Find out the 5 major beauty shopping channels in Korea From drugstores to road shops and duty free Drugstores (Offline) Drugstores in Korea are a little different from what they look like here such as Walgreens or CVS. They do sell OTC drugs but the main items are beauty […]

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2020 K-Beauty Cherry Blossom Editions

In Korea, April is the month of cherry blossom. People love going out to enjoy cherry blossoms by taking photos or taking a walk around some popular spots like Yeouido. Even a song (“Cherry Blossom Ending” by Busker Busker) that talks about cherry blossom hits the chart every year – it is like a Christmas […]