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Review Trend

Mejuri Jewelry Box Review

Hey K-beauties!  This time I am posting a review that is not K-beauty related but hopefully, some of you might find it helpful. This is my review on Mejuri Jewelry Box! πŸ™Œ Intro Why I bought Mejuri Jewelry Box I think I’ve never taken a serious thought on organizing jewelry. I’ve been using a cheap […]

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Review Skincare Trend

Brand Deep Dive: Beplain

Hey K-beauties ❣ Ok, I’ve just randomly came up with this name to make you feel more personal πŸ˜‹Let me know if you have any suggestions how I should call you! I am starting this brand deep dive series to introduce rising brands in Korea. I noticed there are some newbie brands that are flying […]

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Review Trend

Style Korean Review

Why Style Korean As a Korean who recently moved to the US, I’ve been depending only on Olive Young when it came to shopping for K-beauty products. Only because Olive Young was the most familiar and reliable retailer to me based on my experience in Korea. However, I wanted to try a different site as […]

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Hwahae Hwahae Award Trend

2020 Hwahae Beauty Award

Hwahae announces its annual beauty award and 2020 was no exception. Find out 10 award winners that might become part of your next K-beauty shopping list! 1. Sidmool Jojoba Lip Essence  Obviously the most beloved item in the entire categories from skincare to makeup, body, and hair! Praised in customer reviews for its deep hydration.Β Shop […]

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HolyGrail Review Skincare

Illiyoon Ceramide Ato Lotion Review

Illiyoon. I got to know about this hard-to-read brand name several years ago before it became one of the most sought brands for its hypoallergenic moisturizers. With its growing presence in the market with Ceramide Ato Lotion and Fresh Moisture Lip & Eye Remover, I got curious to use its products. And there I went, […]