Jang Won Young x Vogue x Kerastase
STRAIGHT AND FORWARD When discussing Jang Won-young, the word that cannot be left out is ‘professional’. Perfect self-management, a consistently sincere attitude regardless of whether or not she is being filmed, and her skills that are noticeably improving.
She is the idol member closest to a ‘hexagonal person’, as the current trend says. If you look into her unique way of positively approaching life, called ‘Won-young’s way of thinking’, you can see where her flawlessness comes from. Her bright, healthy confidence, and ability to digest various concepts are also in line with the direction pursued by luxury hair care brand Kerastase.
Jang Won-young, who met with <Vogue>, showed off her free and confident presence with three different hairstyles. Her shiny straight hair that flutters in the wind was treated with ‘Simon Thermique’, a no-wash treatment that protects hair from heat.
VOLUME UP “I get tired easily because my styling changes a lot. If I thoroughly apply ampoule serum to my scalp right after showering and go to bed, I can definitely feel the difference in my hair condition the next morning.” The product that Jang Won-young chose as a tip for maintaining voluminous hair is ‘Genesis Ampoule Serum.’ Edelweiss and ginger extracts strengthen the scalp barrier and hair.
THE ICON An icon recognized as having the greatest star quality among the 4th generation idols. Jang Won-young’s gaze, expressions, and gestures are so captivating that they will make you fall in love with her the moment you see them.
SMOOTH STRENGTH The key to maintaining long, shiny hair is the protective agent applied before styling. The secret to straight hair that glides smoothly between your fingers is Jang Won-young’s ‘Simon Thermique’. Applying it evenly to towel-dried hair protects the hair from heat of up to 180 degrees, preventing damage.
HIGH ESSENTIAL An elegant aura radiating from voluminous wavy hair. Firm hair filled with nutrients between the cuticle layers emits a sparkling light, also known as ‘hair angel ring’. The new Kerastase ‘Elixir Ultime’ held by Jang Won-young comprehensively solves the problem of hair that tends to become dull due to frequent hair changes. The hair oil containing French camellia oil, Marula, and argan oil is refreshingly absorbed into the hair without worrying about stickiness, and makes damaged hair that is prone to split ends and breakage resilient. Even the delicacy that considers sustainability is achieved with a refill package that separates from the case.
SOPHISTICATED SCENT Hairstyle is a means of expressing individuality and self. Just as important as the silhouette of the hair is the ‘fragrance’ that gently radiates from the ends of the hair. ‘Elixir Ultim’ is characterized by an unusual fragrance composed of top, middle, and base notes like perfume. The sweet and warm scent of the ensemble of freesia, heliotrope, camellia, and sandalwood is luxurious.
CONFIDENT VIBE The theme that runs through this pictorial is elegant confidence shown through a healthy hairstyle. Jang Won-young led the atmosphere on site with bold poses and confident gaze.
*This is the translated version of an article from the August issue of Vogue Korea. All rights and photo credits are reserved to Vogue Korea.
