Amorepacific is the largest and most influential beauty company in South Korea — often referred to as the powerhouse behind the global rise of K-beauty. Founded in 1945 by Suh Sung-Whan, the company began with a single jar of camellia oil and has since grown into a global beauty empire. The name Amorepacific combines the…
Korean beauty has become a global phenomenon — not just a trend, but a standard for skincare and makeup innovation. From luxurious herbal serums to TikTok-viral lip tints, K-beauty brands continue to redefine beauty around the world. But with hundreds of Korean beauty brands out there, it can be overwhelming to know where to start….
The Worst Skin Flare-Up During My Japan Trip During my recent trip to Japan, my skin had one of the worst reactions ever. It became itchy, red, and extremely irritated, especially around my eyes. It looked as if I had been wearing sunglasses, with the area around my eyes turning noticeably red and swollen. The…
Actress Go Youn-jung, known for her roles in Moving and Sweet Home, was spotted at Incheon Airport on January 26, heading to the Chanel 2025 Spring-Summer Haute Couture collection show. As a Chanel ambassador, she styled her look entirely with Chanel pieces. In Korea, airport fashion is a big deal, and it’s common for celebrities…
Here’s the most recent update of the Hwahae Ranking, featuring the top 10 products that have achieved high rankings within the makeup category on the platform! Explore the Ranking from Last Month 👈 Hwahae Ranking: Face Makeup 🤗 Compared to October, there have been a lot of changes in this category! That said, many steady sellers seem…
